Burberry. The name conjures images of trench coats, heritage check, and a timeless British elegance. But beyond the instantly recognizable imagery lies a rich history, a global brand, and a complex corporate structure. This article delves into the world of Burberry, exploring its origins, evolution, and enduring iconic status. While the seemingly random figure of $107.96 might initially seem unrelated, we will discover how it represents a point of reference within the context of the brand's vast and varied product offerings.
Burberry Background Information: A Legacy of Innovation and Style
Burberry's story begins not in a bustling metropolis, but in a small Hampshire village. Founded in 1856 by 21-year-old Thomas Burberry, the company initially focused on outdoor clothing, reflecting the practical needs of the era. Burberry's innovation lay in his development of gabardine, a revolutionary waterproof and breathable fabric. This invention proved crucial, not only for its practical applications but also for its aesthetic appeal. The fabric's inherent elegance allowed Burberry to create garments that were both functional and fashionable, setting the stage for the brand's future success.
The late 19th and early 20th centuries saw Burberry's reputation grow exponentially. The iconic trench coat, initially designed for British soldiers during World War I, became a symbol of both practicality and sophistication. Its enduring design, characterized by its distinctive features like the epaulets, belted waist, and D-rings, cemented its place in fashion history. This period also saw the emergence of the now-famous Burberry check, a distinctive pattern that quickly became synonymous with the brand.
Burberry Company Information: A Global Luxury Powerhouse
Today, Burberry is a global luxury fashion house, a testament to its enduring appeal and successful adaptation to changing market trends. The company operates on a massive scale, with a wide network of retail stores, online presence, and global distribution channels. Its product range has expanded significantly beyond its initial outerwear focus, encompassing ready-to-wear clothing, accessories, fragrances, and beauty products. This diversification has allowed Burberry to cater to a broader customer base while maintaining its core brand identity.
The company's financial performance is a key indicator of its success. While specific financial data requires referencing official reports, the implied price point of $107.96 suggests the existence of a wide spectrum of products within the Burberry portfolio, ranging from affordable accessories to high-end luxury items. This strategic pricing approach allows the brand to attract a diverse customer base, from those seeking a touch of Burberry heritage to those investing in exclusive, high-value pieces.
Burberry Official Website UK: A Digital Flagship
Burberry's official UK website serves as a crucial element of its global presence, providing customers with direct access to its product range, brand information, and customer service. The website reflects the brand's commitment to a seamless and sophisticated online shopping experience. It showcases the latest collections, allows for personalized browsing, and offers a variety of payment and delivery options. The site is not merely a transactional platform; it is a curated experience that reinforces the brand's image and narrative. The website's design, imagery, and overall user experience are all carefully crafted to reflect Burberry's luxury positioning and brand values.
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